Yamaha Dealers Experience The All-new YZF-R9
Yamaha Motor Australia’s Land Mobility team has again demonstrated its commitment to building stronger connections with dealers and staff by hosting the We R Family YZF-R9 Experience at Sydney Motorsport Park.
Held over two days on the technical and exciting South Circuit, the event welcomed Yamaha dealers from around Australia and New Zealand, as well as staff from Yamaha’s Wetherill Park head office, to step into the shoes of Yamaha customers and experience the new triple-cylinder Supersport machine.
The We R Family YZF-R9 Experience follows a series of practical events organised by the Yamaha Motor Australia Land Mobility team, including the Dealer Reunion, WR450F Enduro launch, and the recent SSV Experience in Lithgow. These initiatives all delivered a unique approach to dealer and staff engagement, ensuring the people who market and sell Yamaha products have an opportunity to experience and understand them.
“Every time we hold one of these interactive experiences, the feedback we receive from staff and dealers is overwhelmingly positive,” said Matthew Ferry, General Manager Sales & Marketing – Land Mobility. “People are genuinely excited to work for and with Yamaha and to be part of the Yamaha family. The massive amount of hard work that goes into organising these events is worth it when you see the engagement with the Yamaha brand it delivers.”
Each day began with a hearty breakfast and a detailed presentation on the YZF-R9 from the Land Mobility team. MotoSchool CEO Haydan Parker then led a rider briefing before groups hit the track. Alongside the headline YZF-R9, Yamaha also offered Y-AMT-equipped MT-07, MT-09, and Tracer 9 GT+ models, giving riders a taste of the latest semi-automatic gearbox technology.
Away from the on-track action, a trade village showcased Yamaha departments, including Genuine Parts & Accessories, Financial Services, Ficeda Accessories, and Dunlop. A pop-up café quickly became the social hub of the event, providing participants with the chance to relax and share their experiences with the YZF-R9.
